General Election 2024: Parties stress key messages as polls approach

image source, Reuters/PA Media

  • author, Paul Seddon
  • stock, Political Correspondent

As the last day of the general election campaign prepares to enter full swing, party leaders are reinforcing their key messages to voters.

Prime Minister Rishi Sunak told a Conservative party rally that he would « fight for every vote », adding that the outcome of Thursday's vote was not a « foregone conclusion ».

He appeared alongside Boris Johnson – the former prime minister's first appearance on the campaign trail – to repeat warnings about a Labor « majority ».

But he also sought to play down expectations of how quickly some things might change if Labor wins power, as all polls predict.

Johnson embarked on a campaign

The Conservatives, who started the campaign with a huge poll deficit, have been warning since mid-June that a landslide victory for Labor could give the party a « majority ».

It was a message Mr Sunak repeated at a party rally in London on Tuesday evening, saying a vote for the Tories was a « vote for lower taxes ».

But the event was notable for Mr Johnson's late intervention in the campaign.

« Of course when Rishi asked me to come and help, I couldn't say no, » he told party supporters.

He warned that a « massive Labor majority pregnant with terror » would see the party introduce « ever higher taxes » and « more vigilance » in schools.

He also urged Tory voters not to vote for Nigel Farage's Reform UK, saying it would « enjoy » a Labor government.

Mr Farage criticized the West for instigating Russia's invasion of Ukraine, urging activists: « Don't let the Putinistas deliver the Corbynistas ».

image caption, Boris Johnson accused Labor of « caking » ahead of polling day

But Mr Sunak saw his campaign strategy destroyed by Suella Braverman, who sacked the Prime Minister's home secretary in 2023, and said the Tory vote was « evaporating from both left and right » and the race was « over ».

Ms Braverman, tipped as a future Tory leadership candidate, Wrote in telegram His party « bleed » votes for a reformed UK « because we failed to cut immigration or tax ».

He added that the reformist UK's rise in the polls at his party's expense was « predictable, avoidable and entirely our own fault », likening Tory ministers attacking Mr Farage to a « patient tormenting the doctor for an illness ».

« Millions of traditional Tory voters are not wrong. Door-to-door, lifelong Conservatives are angry at our party, » he wrote.

He also argued that his party was not in a strong position to criticize the reform.

She added that « cries of hurt and anger seem less powerful » when her party received money from donor Frank Hester, accused of saying earlier this year that Labour's Diane Abbott should « hate all black women ».

Mr Hester apologized for making « rude » comments about Ms Abbott, but said his comments had « nothing to do with her gender and the color of her skin ».

Elsewhere in the campaign:

  • Lib Dem leader Sir Ed Davey took a surf lesson in Cornwall in his latest election stunt, touring target locations in south-west England where he said the Tories were « taking the electorate for granted ».
  • SNP leader and Scottish First Minister John Swinney urged his party's supporters to turn out on Thursday, saying some races with Scottish Labor could be decided by « a few votes ».
  • Reform UK candidate Georgie David has suspended her campaign and defected to the Conservative Party, adding that « most » of her fellow candidates in the party are « racist, misogynistic and bigoted ».
  • Reform leader Nigel Farage rejected this but admitted his party had « teething problems » in selecting candidates because it was a « start up ».

Meanwhile, Sir Keir tried to avoid Tory attacks by saying in a radio interview that he would try not to work if he entered Downing Street after 6pm on Fridays to spend time with his family.

Mr Sunak took a swipe at the Labor leader's comments, telling reporters: « I don't finish at six o'clock. »

But Sir Keir said the attack was « laughably pathetic » and said he would try to protect the time « as much as I can », although he admitted it was « really difficult » to do so as prime minister.

Sir Keir also told the BBC that the Labor government should « in all likelihood » release prisoners early to reduce prison overcrowding.

The Labor leader said his party won't « magically conjure up a new prison on Friday morning ».

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