By signing a major partnership with OpenAI, the AI company behind ChatGPT, Reddit ( RDDT ) took a big hit in its plans to sell its archive of unique posts to companies interested in training their large language models (LLMs).
On Friday, shares of the forum-based social media company jumped more than 14% as investors cheered the deal. The partnership will bring Reddit content to ChatGPT and OpenAI's new products, with the chatbot drawing from Reddit's data to deliver real-time content on the latest topics.
In turn, Reddit will get AI-powered features for redditors and moderators, the company said in an announcement Thursday. OpenAI will also become an advertising partner on Reddit, boosting the company's main source of revenue.
« Reddit has become one of the web's largest open archives of authentic, relevant, and always up-to-date human conversations about anything and everything. Adding it to ChatGPT reinforces our belief in a connected web, helping people find what they're looking for, and helping new audiences discover community on Reddit. » said Steve Huffman, co-founder and CEO of Reddit.
Reddit's deal comes as other major media companies are making deals with AI developers, trading their digital languages for guaranteed revenue.
